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Model Your Angel Returns Before You Write the Check

Cheryl KellondBy Founder & CEO
Play Money newsletter on modeling angel investment returns with a simple calculator, covering check size, dilution, and what one check can realistically return.

Originally sent to Play Money subscribers · May 2025

Part of our ongoing Tuesday series on how angel investing returns are modeled, from check size and dilution to what one check can realistically deliver.

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🤓 Q: How should I think about returns on each of my Angel checks?

I get nervous about sharing "Angel Investment Calculators" because they don't capture the full nuance that comes with early-stage investing.

BUT, a simple investment calculator is the best way to get a feel for:

  • What different check sizes mean
  • How time and dilution factor into investing
  • How to wrap your head around the fees that come with SPV investing

Here is a calculator to help you model individual Angel investment returns that a friend put together (with some of our own spin layered in).

Play with the Calculator

One of the biggest observations I had with the calculator is that, although it's fun to see the impact of a billion dollar exit, if I am allocating a single-digit percentage of my financial portfolio to angel investing (smart) and building a diverse portfolio (smart), the upside from a single angel check is most likely not life-changing (until it is).

And that is ok.

What is truly life-changing is the impact that even small checks, when added together, can have throughout the economy, in our local communities or for historically under-resourced problems and founders, and on our own emotional fulfillment and enrichment.

If you are not the calculator type:

What has also been life-changing are the investments I almost made but didn't. My one that got away story lives rent-free in my mind every day. 🤦🏽‍♀️

And if you want a real-life spin on the calculator, here is a great write-up on how different classes of investors fared when Loom exited in late 2023.

Play Money makes angel investing accessible by helping everyday angels build diversified startup portfolios without turning it into a full-time job.

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Frequently asked questions

Start with your check size, the valuation when you invest, and how many years it may take to reach an exit. A calculator shows how a single check changes across different exit values. The results are rough, though. A billion-dollar exit makes a dramatic chart, but for an investor with a diversified portfolio, one check is unlikely to be life-changing on its own. Most of the value comes from many small checks added together over time.

Related

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