Built by badasses. Buckle up.

Cheryl, Wasim, Andy, Tina and Onur

( Repurposing capitalism. )

Founder + CEOLinkedIn
Play Money! CEO, Cheryl Kellond on a green background.

( Founded by )

Cheryl Kellond

3x Founder. 3x Ironman. 4x Mom. Repurposing capitalism. Firing up female badassery. Former B-Corp CEO (acq); Kickstarter & Angel List OG. @xxfounder.

Cheryl has shipped nearly $1B in V1 products, raised nearly $20M in venture capital, and was one of the first founders to launch on AngelList. She grew her last startup to ~$10M ARR and an acquisition in 4 years. Since then, she's worked 1:1 with almost 200 early-stage founders and built a 50-company angel portfolio.

The team

Team(05)

  • Play Money! Product + Engineering, Wasim Khamlichi on a green background.
    Product + Engineering

    Wasim Khamlichi

    Founder & CTO. Music marketplace maven. Teen coding prodigy turned serial entrepreneur. Building the future of creator finance.

    Wasim founded and grew Airbit, a professional music marketplace that reached $50M in gross merchandise value before exit. A teen coding prodigy at EDS working on elite government projects, he combines deep technical expertise with creative vision as a skilled music producer. At PlayMoney, he brings his proven track record of building scalable platforms for creators and entrepreneurs.

  • Play Money! Head of Growth, Andy Walsh on a purple background.
    Head of Growth

    Andy Walsh

    Three-time founder, two exits. Host of Startups Decoded and co-host of the Play Money podcast.

    Andy is a three-time founder with two exits. He has built acquisition engines and retention programs for startups, and bootstrapped his own company to $10M ARR. He hosts Startups Decoded, a top 2% global podcast with 850K+ downloads, and advises early-stage founders on growth, go-to-market and fundraising. At Play Money he leads growth and co-hosts the Play Money podcast with Cheryl.

  • Play Money! Founder Success + Deal Flow, Tina Hashemnia on a green background.
    Founder Success + Deal Flow

    Tina Hashemnia

    Former VC Chief of Staff. Accelerator operations expert. Venture scout with founder-first mindset. Scaling startup success.

    Tina brings deep venture capital expertise to PlayMoney, having served as Chief of Staff at prominent VC firms and led accelerator operations for multiple cohorts. As a former Venture Scout, she understands the fundraising landscape from both sides and excels at connecting founders with the right resources and opportunities.

  • Onur Oztaskiran
    Design

    Onur Oztaskiran

    Former founding designer @Udemy & Writer. Hobbyist vehicle detailer. Hooligan motorcyclist. AI & Design combinator.

    Coming from a visual communication design background with 20+ years in design, Onur has a successful track record of incorporating converting design into products.

    From finance to education, blockchain and AI, he’s taken key design roles in multiple verticals with a keen understanding of product and growth in tech.

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Testimonials

Don’t just take our word for it

Founders and operators on what it’s like to build with the Play Money team.

Cheryl gave me the straight dope about starting a company. You should talk to her right now if you think you want to start something in 6 months!

~200

early-stage founders Cheryl has worked with 1:1

Brutally honest. Loudly in your corner.

Founders get the straight answer, not the polite one, and a team cheering them on after.