Content & Growth Marketer

About Us

Play Money has delivered the modern commerce experience to Angel investing. We’ve started by helping everyday Angels build diversified startup portfolios without making investing a full-time job or rolling up with a truck full of money. Eventually, we rewire the entire $25B early-stage funding market, doing for deal flow discovery & engagement what AngelList did for back office and transactions, and operating like a $1B fluid fund.

• We’ve been live for a year, and are deploying more capital per month than a $10M venture fund, and are consistently growing 10% M/M from organic word of mouth.
• Our weekly educational newsletter and angel education series get rave reviews. Our customer engagement is insane – 70% of members interact with us monthly.
• 30% of members have invested once. 25% of those have invested more than once.

What You’ll Own

Our magic to the ecosystem is minting repeat investors. 💎

Your job is to get new folks in the door and over the hump on their first investment.

You’ll own multi-touch top-to mid-funnel digital and content marketing. Your goal is to boost both organic signup growth AND the percent of members investing by 50%.

LinkedIn, Substack, SEO, AEO, email, text, and online events are the obvious targets. Trust and psychographics play a bigger role than you’d imagine.

When you figure out what works, we’ll turn on the gas!

• Partner on Content Strategy: Founders can carry the load on big new content creation. Your magic will be in repacking and distributing it to make it drive Play Money’s brand awareness and signups.
• Ideation & Planning: Stay on top of trends in angel investing to generate fresh and relevant content ideas, and planning a content calendar for consistent social growth.
• Cross-channel execution: Plan and execute both organic and paid campaigns (AEO, social, retargeting) aimed at generating qualified leads and pushing them to sign up and take action.
• Data-driven decision making: Regularly review analytics for content performance and user behavior; quickly iterate and optimize strategies based on learnings.
• Customer insights: Understand motivations, objections, and triggers for conversion. Use insights to inform campaign messaging and content focus points.

What You’ll Bring

This is a perfect role for someone with 3-5 years of experience. If you have less (or more) than that but think it’s perfect for you, don’t be shy. We are flexible for the right team fit.

• Interest and Fluency in Angel | Brydge Club, Hustle Fund, Girl Math, No GPs Allowed, Gen Z VC. We know you’re out there!
• Resonance with our brand | Be fired up about our mission and see yourself (and maybe your mom) in our brand.
• Next-level GSD abilities | You are comfortable toggling between strategic and tactical. You are hands-on and scrappy because you’ve worked at early-stage startups or on your side projects and know how to get “stuff” done, balanced with an aesthetic eye for design and branding.
• Test-and-learn DNA | You geek out about optimization and experimentation. You love a good A/B test in the morning.
• Social Media Fluency & Content Mojo | Turn our GenX smart-girl educational content and hot takes into modern social media 🔥. Know how to build an audience, nail consistency, and sequence touch points to build awareness, trust and action.

Closet geek tendencies | Be super curious and experimental about using AI and automation for anything front-end in our business.

What You’ll Get

You’ll make a higher base pay at a big company or overfunded venture-backed startup, but you won’t have nearly as much fun, autonomy, or upside.

• This role will have a pre-seed level base salary and unlimited upside aligned with the incremental new business you drive.
• A unique role in shaping the narrative around angel and early-stage capital ecosystems through your content.
• Opportunity to leverage your expertise and build something meaningful - in an environment where work and life are in balance.
• The first to know about the most exciting new startups, with the opportunity to network directly with founders and other key players in the industry—boosting your career growth along the way.
• A founder who cares about what you want to achieve next in your career and will craft opportunities for you to get there within your role.

Logistics

If something in this job description lights a spark and you believe you could crush even 50% of this job, you should apply.

You don’t need to meet every bullet point in the job description - and if you said you did, we might not believe you. Let us know what superpowers you bring to the table.