June 2024
Welcome to our monthly "Build In Public Update—Community Edition." It's a mix of what I share with our investors and a behind-the-scenes look at our roadmap and community.
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Happy Summer!
June was a huge month. We saw as many dollars invested this month as the prior 3 months combined! 🤑
MONTHLY METRICS
Accredited members: (+14%)
Unique investors: (+37%)
Total Investments: (+47%)
Dollars Invested: (+52%)
35% of investors were writing their first Angel check, and 38% have made more than one investment on the platform. The average check size is still ~$2,300.
Portfolio diversity FTW!
WHAT WE DID IN JUNE
😑 Product: We are halfway through some backend upgrades that you can't see. In parallel, our UI has been getting an overdue glow-up, which I hope you've noticed.
The goal: build trust and make the investing experience more engaging.
Plus, we snuck in a much-requested feature: missed deals.
😑 Big meetings: I did not nail my time on The Pitch Show. I was off. I am choosing to be a goldfish instead of beating myself up about it. On the positive, one of my favorite investors on the show leaned in as a potential partner/customer, which would benefit the whole community. Stay tuned.
👍🏽 Community Pilots: We launched our first community partner (Brydge Club / Nelle Atelier) and another -- the fund behind one of our most popular deals -- is scheduled for August launch.
👍🏽 Funder / Founder Meetups: Our first event will be for our Play Money Angels.
🥳 Virtual Angel Meetup for Play Money Angels
July 10th, 5pm PT / 8pm ET
We'll share our long-term vision, reveal behind-the-scenes data that has us super excited, do some AMA, and (most importantly) give everyone a chance to meet each other.
If that isn't enough, this is also a test run of the type of founder/funder events we want to facilitate when we close SPVs on the site.
I promise it will be fun.
ON DECK FOR JULY
Product
Finish behind-the-scenes investing upgrades
Complete UI glow-up work
Roadmap: We've had so much interest from funds, communities, and syndicates wanting to use the platform, we are prioritizing must-have features to support them next. More investors on the platform = more funding for founders.
Business
1. Juicy Leads 🤝🏽 Killer Content
The educational content we launched this month crushed.
4.7 ⭐️s, 98% of respondents feeling more likely to invest, and so many love notes in my inbox! In parallel we picked up over 200 fresh angel leads who have yet to sign up and make their first investment. You see where this is headed!
2. Queue up 3 New Community Partners
What this means to you => More deals that will make you want to "say yes to invest".
3. Refer-a-Friend / Angel-as-the-new-Bookclub
We keep getting asked for this. We'll be RTG before back-to-school season.
HOW TO HELP
Fan Quotes: Our dotcom is getting an overdue overhaul this month. Quotes from active angels on the platform will make it POP! Hit reply and share some love. We'll make you website-famous.
Have a great 🏳️🌈 and 🇺🇸 holiday week. Plus 🥂 happy engagement party to Tina!
-- C2K
💎 Cheryl, Jill & The Team
