
World Class Coffee with low or no Caffeine
What drew me to Heist is the combination of a compelling category opportunity and a founder who has already demonstrated the ability to build a category-defining brand. I tend to invest where changing behaviors create opportunities to rethink established markets, and decaf and low-caf coffee fit naturally with the growing focus on sleep, wellness and healthier daily routines. Stephen Bruner helped build Corkcicle from an idea into a global brand, and I’m excited to see him bring that experience to a large category that still lacks a clear brand leader. Heist is making decaf feel like an upgrade rather than a compromise, and I’m excited to back Stephen and the team at this early stage.
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Unlocking flexible childcare for millions of families and growing childcare center revenue with technology.
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