Bruce Hertzfeld
Play Money · Portfolio
Est. 2023

Bruce Hertzfeld

19 investments · 14 sectors · 2 with a why · first check 2023
No. 01 · Where to start
FOOD AND BEVERAGE · 2025

Liquid Death

One of the fastest-growing non-alcoholic beverage brands of all time

Why Bruce wrote the check
I love liquid death my favorite drink after a bike ride or on a extra hot day in the San Diego sun

The portfolio

18 more · 2 in Bruce's words
No. 02Collective X Health
HEALTH CARE · 2026

The world's first B2B women's health intelligence and insights platform enabling companies to give actionable insights and recommendations to their female customers

No. 03NasaClip
HEALTH CARE · 2026

The ER Doctor-designed, patented, hands-free, mess-free solution for nosebleeds

No. 04Skinergy
CONSUMER GOODS · 2026
No. 05Frontier Bio
BIOPHARMA · 2025
No. 07Edited Capital
VENTURE CAPITAL · 2025

The female-led private equity firm rewriting the narrative of venture and success for all stakeholders

No. 08SideBy Care
MENTAL HEALTH · 2025

First AI-powered virtual care service for GI practices for patients with disorders of Gut-Brain Interaction

No. 09Hello Divorce
LEGAL TECH · 2025
No. 10Cannaprints
CANNABIS · 2025
No. 12EVmatch
CHARGING INFRASTRUCTURE · 2025

Enabling parking lot owners to add an EV charging network to their spaces.

No. 13Bowlcut
FOOD AND BEVERAGE · 2025

The first better-for-you Asian American sauce brand.

No. 14Dyme Medical
MEDICAL DEVICE · 2024
“Great space, innovative solution”
Dyme MedicalNo. 14
No. 15Play Money
ANGEL INVESTMENT · 2024
No. 16Scout
ANGEL INVESTMENT · 2024

Digital family office for student athletes in the $25B NIL era

No. 17Hera Biotech
2023

The only non-surgical definitive diagnostic for endometriosis.

No. 18Vitract
2023

Unlocking precision nutrition with diagnostics, starting with the gut

No. 19Redwood
FILM · 2025

An original musical written for and starring Idina Menzel - Opening Feb 13th to $2M in ticket presales.