Bruce Hertzfeld
Play Money · Portfolio
Est. 2023

Bruce Hertzfeld

20 investments · 14 sectors · 2 with a why · first check 2023
No. 01 · Where to start
FOOD AND BEVERAGE · 2025

Liquid Death

One of the fastest-growing non-alcoholic beverage brands of all time

Why Bruce wrote the check
I love liquid death my favorite drink after a bike ride or on a extra hot day in the San Diego sun

The portfolio

19 more · 2 in Bruce's words
No. 02Collective X Health
HEALTH CARE · 2026

The world's first B2B women's health intelligence and insights platform enabling companies to give actionable insights and recommendations to their female customers

No. 03Shappi
2026

Shappi is building the infrastructure that powers cross-border e-commerce across Latin America.

No. 04NasaClip
HEALTH CARE · 2026
No. 05Skinergy
CONSUMER GOODS · 2026
No. 06Frontier Bio
BIOPHARMA · 2025
No. 07Mothership Materials
AGTECH · 2025

Agricultural waste to power the Bioeconomy

No. 08Edited Capital
VENTURE CAPITAL · 2025

The female-led private equity firm rewriting the narrative of venture and success for all stakeholders

No. 09SideBy Care
MENTAL HEALTH · 2025
No. 10Hello Divorce
LEGAL TECH · 2025
No. 11Cannaprints
CANNABIS · 2025
No. 12Nguyen Coffee Supply
COFFEE · 2025

The fastest growing RTD coffee at Whole Foods Market

No. 13EVmatch
CHARGING INFRASTRUCTURE · 2025

Enabling parking lot owners to add an EV charging network to their spaces.

No. 14Bowlcut
FOOD AND BEVERAGE · 2025
No. 15Dyme Medical
MEDICAL DEVICE · 2024
“Great space, innovative solution”
Dyme MedicalNo. 15
No. 16Play Money
ANGEL INVESTMENT · 2024

Play Money is the on-ramp to early-stage private markets, unlocking $100B in capital for the next gen of founders and funders.

No. 17Scout
ANGEL INVESTMENT · 2024

Digital family office for student athletes in the $25B NIL era

No. 20Redwood
FILM · 2025