Bruce Hertzfeld
Play Money · Portfolio
Est. 2023

Bruce Hertzfeld

17 investments · 12 sectors · 2 with a why · first check 2023
Holdings
01Liquid Death202502Collective X Health202603Shappi202604NasaClip202605Skinergy2026
+ 12 more below
No. 01 · Where to start
FOOD AND BEVERAGE · 2025

Liquid Death

One of the fastest-growing non-alcoholic beverage brands of all time

Why Bruce wrote the check
I love liquid death my favorite drink after a bike ride or on a extra hot day in the San Diego sun

The portfolio

16 more · 2 in Bruce's words
No. 02Collective X Health
HEALTH CARE · 2026

The world's first B2B women's health intelligence and insights platform enabling companies to give actionable insights and recommendations to their female customers

No. 03Shappi
2026

Shappi is building the infrastructure that powers cross-border e-commerce across Latin America.

No. 04NasaClip
HEALTH CARE · 2026
No. 05Skinergy
CONSUMER GOODS · 2026
No. 06Frontier Bio
BIOPHARMA · 2025
No. 07Mothership Materials
AGTECH · 2025

Agricultural waste to power the Bioeconomy

No. 08Edited Capital
VENTURE CAPITAL · 2025

The female-led private equity firm rewriting the narrative of venture and success for all stakeholders

No. 09Cannaprints
CANNABIS · 2025
No. 11EVmatch
CHARGING INFRASTRUCTURE · 2025
No. 12Bowlcut
FOOD AND BEVERAGE · 2025
No. 13Dyme Medical
MEDICAL DEVICE · 2024
“Great space, innovative solution”
Dyme MedicalNo. 13
No. 14Scout
ANGEL INVESTMENT · 2024

Digital family office for student athletes in the $25B NIL era

No. 15Hera Biotech
2023

The only non-surgical definitive diagnostic for endometriosis.

No. 16Vitract
2023

Unlocking precision nutrition with diagnostics, starting with the gut

No. 17Redwood
FILM · 2025

An original musical written for and starring Idina Menzel - Opening Feb 13th to $2M in ticket presales.

Every holding

17 investments · 12 sectors
  1. 01Liquid DeathFood and Beverage2025
  2. 02Collective X HealthHealth Care2026
  3. 03ShappiPlay Money2026
  4. 04NasaClipHealth Care2026
  5. 05SkinergyConsumer Goods2026
  6. 06Frontier BioBiopharma2025
  7. 07Mothership MaterialsAgTech2025
  8. 08Edited CapitalVenture Capital2025
  9. 09CannaprintsCannabis2025
  10. 10Nguyen Coffee SupplyCoffee2025
  11. 11EVmatchCharging Infrastructure2025
  12. 12BowlcutFood and Beverage2025
  13. 13Dyme MedicalMedical Device2024
  14. 14ScoutAngel Investment2024
  15. 15Hera BiotechPlay Money2023
  16. 16VitractPlay Money2023
  17. 17RedwoodFilm2025