Bruce Hertzfeld
Play Money · Portfolio
Est. 2023

Bruce Hertzfeld

21 investments · 15 sectors · 2 with a why · first check 2023
Holdings
01Liquid Death202502PinkDx202603Collective X Health202604Shappi202605NasaClip2026
+ 16 more below
No. 01 · Where to start
FOOD AND BEVERAGE · 2025

Liquid Death

One of the fastest-growing non-alcoholic beverage brands of all time

Why Bruce wrote the check
I love liquid death my favorite drink after a bike ride or on a extra hot day in the San Diego sun

The portfolio

20 more · 2 in Bruce's words
No. 02PinkDx
BIOTECHNOLOGY · 2026

Transforming the diagnostic journey in gynecologic cancer.

No. 03Collective X Health
HEALTH CARE · 2026

The world's first B2B women's health intelligence and insights platform enabling companies to give actionable insights and recommendations to their female customers

No. 05NasaClip
HEALTH CARE · 2026
No. 06Skinergy
CONSUMER GOODS · 2026
No. 07Frontier Bio
BIOPHARMA · 2025

Creating engineered tissues to replace animal testing and save patients' lives

No. 08Mothership Materials
AGTECH · 2025

Agricultural waste to power the Bioeconomy

No. 09Edited Capital
VENTURE CAPITAL · 2025
No. 10SideBy Care
MENTAL HEALTH · 2025
No. 11Hello Divorce
LEGAL TECH · 2025
No. 12Cannaprints
CANNABIS · 2025

Premium Printed THC Products

No. 13Nguyen Coffee Supply
COFFEE · 2025

The fastest growing RTD coffee at Whole Foods Market

No. 14EVmatch
CHARGING INFRASTRUCTURE · 2025

Enabling parking lot owners to add an EV charging network to their spaces.

No. 15Bowlcut
FOOD AND BEVERAGE · 2025

The first better-for-you Asian American sauce brand.

No. 16Dyme Medical
MEDICAL DEVICE · 2024

The smallest, most comfortable insulin patch pump.

“Great space, innovative solution”
Dyme MedicalNo. 16
No. 17Play Money
ANGEL INVESTMENT · 2024
No. 18Scout
ANGEL INVESTMENT · 2024
No. 20Vitract
2023

Unlocking precision nutrition with diagnostics, starting with the gut

No. 21Redwood
FILM · 2025

An original musical written for and starring Idina Menzel - Opening Feb 13th to $2M in ticket presales.

Every holding

21 investments · 15 sectors
  1. 01Liquid DeathFood and Beverage2025
  2. 02PinkDxBiotechnology2026
  3. 03Collective X HealthHealth Care2026
  4. 04ShappiPlay Money2026
  5. 05NasaClipHealth Care2026
  6. 06SkinergyConsumer Goods2026
  7. 07Frontier BioBiopharma2025
  8. 08Mothership MaterialsAgTech2025
  9. 09Edited CapitalVenture Capital2025
  10. 10SideBy CareMental Health2025
  11. 11Hello DivorceLegal Tech2025
  12. 12CannaprintsCannabis2025
  13. 13Nguyen Coffee SupplyCoffee2025
  14. 14EVmatchCharging Infrastructure2025
  15. 15BowlcutFood and Beverage2025
  16. 16Dyme MedicalMedical Device2024
  17. 17Play MoneyAngel Investment2024
  18. 18ScoutAngel Investment2024
  19. 19Hera BiotechPlay Money2023
  20. 20VitractPlay Money2023
  21. 21RedwoodFilm2025