Alan Berkson
Play Money · Portfolio
Est. 2023

Alan Berkson

33 investments · 22 sectors · 19 with a why · first check 2023
No. 01 · Where to start
2026

Womaness

Supplements, skincare, and sexual health solutions that make aging easier

The portfolio

32 more · 19 in Alan's words
No. 02Daily Crunch
SNACK FOOD · 2026

One of the fastest-growing emerging CPG brands built around crave-worthy nut snacks

No. 03Aquaria
WATER PURIFICATION · 2025

Reliable, abundant, clean water right where you need it, made from the air.

No. 04Ginko
MENTAL HEALTH · 2025

The first clinician-backed, trusted AI helping parents navigate screen time, social media, and online safety with peace of mind.

“Important problem to solve. It's not a technical one. It's a behavioral one. Needs a strong visionary to execute.”
GinkoNo. 04
No. 05Bairitone
MEDICAL DEVICE · 2025

Removing the guesswork from sleep apnea care

“No more overnight tests with all those wires? Sign me up!”
BairitoneNo. 05
No. 07Wave Bye
HEALTH CARE · 2025
“I showed this to my wife and daughters. They said "yes, please."”
Wave ByeNo. 07
No. 08Packsmith
LOGISTICS · 2025

Uber-ifed fulfillment and distribution platform for brands and retailers.

No. 09Hello Divorce
LEGAL TECH · 2025

The first tech platform radically simplifying the legal, financial, and emotional complexity of divorce

No. 10Cannaprints
CANNABIS · 2025
No. 11Odynn
FINTECH · 2025
No. 12PartnerSlate
FOOD AND BEVERAGE · 2025
No. 13Travaras
TOURISM · 2025
“Peter Lynch famously talked about going to the mall to see what stores were the most crowded and using that for investing decisions. I see so many people I know making sustainable travel decisions. I'm betting on the founders here who know how to grow that space.”
TravarasNo. 13
No. 14TenYour
INSURTECH · 2025

Helping middle class professionals build and sustain generational wealth

“And the parent of GenZ'ers I see their peers struggle with not only finding employment, but with the uncertainty of CONTINUED employment. The struggle is real. And savings is not even in the equation.”
TenYourNo. 14
No. 15Sholder
MENTAL HEALTH · 2025

The future of mental & emotional health

“Love INSPIRR deals!”
SholderNo. 15
No. 16Chuck Waste
WASTE MANAGEMENT · 2025
No. 17Modern Rebel
WEDDING · 2024
“People will continue spend a LOT of money on weddings AND they generally do it once so will always need outside expertise. And there's more milestone events to manage. No brainer.”
Modern RebelNo. 17
No. 18LymeAlert
HEALTH DIAGNOSTICS · 2025
“Lyme disease is no joke. Don't know how many times we looked at the kids skin trying to figure out if it was a tick bite.”
LymeAlertNo. 18
No. 19Bowlcut
FOOD AND BEVERAGE · 2025

The first better-for-you Asian American sauce brand.

“Diversification into CPG.”
BowlcutNo. 19
No. 20Hera
BIOPHARMA · 2025

AI-powered diagnostics platform for indications that uniquely impact women

“Sometimes you wish you had invested more the first time. Well, now I got the chance.”
HeraNo. 20
“I've seen Sahra on ads and in the news. I was fascinated by her story. Excited for the opportunity to jump on board!”
Nguyen Coffee SupplyNo. 21
No. 22RubyWell
HOME HEALTH CARE · 2024
No. 23Dyme Medical
MEDICAL DEVICE · 2024
No. 24Play Money
ANGEL INVESTMENT · 2024
“"Help create angel investment as a legitimate asset class." That was the call to action that made me most excited about PlayMoney. I'd written my share of angel checks and even joined a fund as an LP. My perspective was one (angel) was a bet on a friend, the other (VC) was "real" investing. Talking to Cheryl and Jill made me realize it didn't have to be that way for angel. What if you COULD make angel investing accessible and manageable like the rest of your portfolio? That's PlayMoney.”
Play MoneyNo. 24
No. 25Wild.AI
WELLNESS · 2024
“The focus on women is a no brainer. I've also always been a fan of startups creating unique datasets that can be leveraged for their long tail. That geometrically increases the long-term value in my mind.”
Wild.AINo. 25
No. 26Nelle Atelier
APPAREL · 2024

Reimagined modern denim for the petite premium shopper.

“My twin twenty-something girls are barely 5'. It's so hard to find clothes. The struggle is real! Also, happy to be models and/or influencers! :)”
Nelle AtelierNo. 26
No. 27Scout
ANGEL INVESTMENT · 2024
“I think there is a first mover advantage here and they already have some momentum.”
ScoutNo. 27
No. 29Diem
SOCIAL MEDIA · 2024
“Having community and a unique data set are two of my favorite things. Finding a way to serve an underserved segment is a good market. When it's half the population it's even better. A really interesting piece for me is the Diem Trust Score. Having your community help you navigate the rest of the internet is a great idea. I've invested in this before. The challenge was community. If you have the community, this could be a REALLY big feature.”
DiemNo. 29
“I prefer software bets to hardware. And then I look at the team, the GTM, and can they hit $10m ARR in 4 years. Not a big moat but I like the bet on execution.”
Dopl TechnologiesNo. 30
“I spec'ed out this use case for AI a few years ago. Running operations and keeping everyone in the loop is hard enough. Some challenges I expect Joyn to REALLY help with are when people join -- getting them effectively working quickly, and when people leave -- trying to figure out where they were in projects. What I call legacy knowledge loss through attrition. This was an easy decision.”
JoynNo. 31
“$2M ARR already! This one is close to me. I have a daughter who has struggled with chronic illness related to gut health. This can help so many others like her.”
VitractNo. 32