Alan Berkson
Play Money · Portfolio
Est. 2023

Alan Berkson

30 investments · 20 sectors · 18 with a why · first check 2023
No. 01 · Where to start
2026

Womaness

Supplements, skincare, and sexual health solutions that make aging easier

The portfolio

29 more · 18 in Alan's words
No. 02Aquaria
WATER PURIFICATION · 2025
No. 03Ginko
MENTAL HEALTH · 2025
“Important problem to solve. It's not a technical one. It's a behavioral one. Needs a strong visionary to execute.”
GinkoNo. 03
No. 04Bairitone
MEDICAL DEVICE · 2025
“No more overnight tests with all those wires? Sign me up!”
BairitoneNo. 04
No. 06Wave Bye
HEALTH CARE · 2025

First science-backed solution that stops period pain before it starts

“I showed this to my wife and daughters. They said "yes, please."”
Wave ByeNo. 06
No. 07Packsmith
LOGISTICS · 2025
No. 08Cannaprints
CANNABIS · 2025
No. 09Odynn
FINTECH · 2025
No. 10PartnerSlate
FOOD AND BEVERAGE · 2025
No. 11Travaras
TOURISM · 2025
“Peter Lynch famously talked about going to the mall to see what stores were the most crowded and using that for investing decisions. I see so many people I know making sustainable travel decisions. I'm betting on the founders here who know how to grow that space.”
TravarasNo. 11
No. 12TenYour
INSURTECH · 2025

Helping middle class professionals build and sustain generational wealth

“And the parent of GenZ'ers I see their peers struggle with not only finding employment, but with the uncertainty of CONTINUED employment. The struggle is real. And savings is not even in the equation.”
TenYourNo. 12
No. 13Sholder
MENTAL HEALTH · 2025

The future of mental & emotional health

“Love INSPIRR deals!”
SholderNo. 13
No. 14Chuck Waste
WASTE MANAGEMENT · 2025
No. 15Modern Rebel
WEDDING · 2024
“People will continue spend a LOT of money on weddings AND they generally do it once so will always need outside expertise. And there's more milestone events to manage. No brainer.”
Modern RebelNo. 15
No. 16LymeAlert
HEALTH DIAGNOSTICS · 2025

The MIT Team Crushing Lyme disease one tick at a time with the first ever home tick testing kit

“Lyme disease is no joke. Don't know how many times we looked at the kids skin trying to figure out if it was a tick bite.”
LymeAlertNo. 16
No. 17Bowlcut
FOOD AND BEVERAGE · 2025

The first better-for-you Asian American sauce brand.

“Diversification into CPG.”
BowlcutNo. 17
No. 18Hera
BIOPHARMA · 2025

AI-powered diagnostics platform for indications that uniquely impact women

“Sometimes you wish you had invested more the first time. Well, now I got the chance.”
HeraNo. 18
“I've seen Sahra on ads and in the news. I was fascinated by her story. Excited for the opportunity to jump on board!”
Nguyen Coffee SupplyNo. 19
No. 20RubyWell
HOME HEALTH CARE · 2024
No. 21Dyme Medical
MEDICAL DEVICE · 2024
No. 22Wild.AI
WELLNESS · 2024
“The focus on women is a no brainer. I've also always been a fan of startups creating unique datasets that can be leveraged for their long tail. That geometrically increases the long-term value in my mind.”
Wild.AINo. 22
No. 23Nelle Atelier
APPAREL · 2024

Reimagined modern denim for the petite premium shopper.

“My twin twenty-something girls are barely 5'. It's so hard to find clothes. The struggle is real! Also, happy to be models and/or influencers! :)”
Nelle AtelierNo. 23
No. 24Scout
ANGEL INVESTMENT · 2024

Digital family office for student athletes in the $25B NIL era

“I think there is a first mover advantage here and they already have some momentum.”
ScoutNo. 24
No. 26Diem
SOCIAL MEDIA · 2024
“Having community and a unique data set are two of my favorite things. Finding a way to serve an underserved segment is a good market. When it's half the population it's even better. A really interesting piece for me is the Diem Trust Score. Having your community help you navigate the rest of the internet is a great idea. I've invested in this before. The challenge was community. If you have the community, this could be a REALLY big feature.”
DiemNo. 26
“I prefer software bets to hardware. And then I look at the team, the GTM, and can they hit $10m ARR in 4 years. Not a big moat but I like the bet on execution.”
Dopl TechnologiesNo. 27
No. 28Joyn
2024

The AI-powered operating system for work

“I spec'ed out this use case for AI a few years ago. Running operations and keeping everyone in the loop is hard enough. Some challenges I expect Joyn to REALLY help with are when people join -- getting them effectively working quickly, and when people leave -- trying to figure out where they were in projects. What I call legacy knowledge loss through attrition. This was an easy decision.”
JoynNo. 28
“$2M ARR already! This one is close to me. I have a daughter who has struggled with chronic illness related to gut health. This can help so many others like her.”
VitractNo. 29